If Laravel is your favourite one of the many good PHP frameworks out there, and you want a pure Laravel E-commerce platform, Vanilo is for you.
Other PHP E-commerce frameworks offer infinite flexibility for the price of high complexity. Vanilo promotes clarity over uttermost extensibility.
Working with Magento often means you have no clue what you're doing. Vanilo promotes building your app piece by piece instead of tweaking a bloatware an spending hours attempting to remove unwanted side effects.